Flour & Finch

SERVICES

Lettering
Visual Identity

DESCRIPTION

Flour and Finch is a blog and specialty culinary business run by Kenzie Finch. Kenzie was getting the company off its feet and needed a wordmark and icon to use for her website, social media, and other communications. She wanted something that felt handmade, energetic and gestural. She also wanted a simple, subdued color scheme to allow her food to do the talking. 

Initial Wordmark Options

Option B was selected by the client with minor revisions to the “flour-y” texture and the letters themselves. After one additional round of revisions, the client approved the logo suite and identity below.