So Delicious Oatmilk Yogurt Flavors

SERVICES

Lettering

DESCRIPTION

I worked with Adam Vicarel to explore a lettering style for So Delicious to use for their new Oatmilk Yogurt flavors. The client wanted the flavors to feel hand drawn and unique to coincide with the illustration and ‘Oatmilk’ wordmark.

Creative Direction, Lettering: Adam Vicarel, Vicarel Studios
Watercolor Illustration: Christina Drejenstam
Photography: Noel Barnhurst Studio

Initial Exploration

We began with a wide exploration for “Strawberry” which later turned into Strawberry Rhubarb. The client selected a style from this batch which I used to draw additional flavors. 

Expanding the style into new flavors

Additional Lettering

These pieces were hand drawn to be used on the yogurt lids, website pages and other items.